App Review phone number format in App Store Connect

Do I need to enter my App Review contact phone number in international format now

Yes. Apple’s App Store Connect help says the App Review contact phone number must be entered in international format, with a plus sign and country code, and it does not accept numbers-only entry.

The format Apple documents is the one people actually need to use in the field, not just in a notes section or in a support contact page. Apple’s own example shows a country code prefix such as +852, which means the safest entry is the full international form for the review contact number.

The part people get wrong is leaving the number in local format because it looks readable to them. That is the format Apple says the field does not accept. If you paste a domestic number without the country code, App Store Connect can reject the save even when the phone number itself is valid.

Use the same contact number Apple can reach during review, but write it in a global dialing form. For a U.S. number, that usually means +1 followed by the rest of the number. For another country, use that country’s calling code, then the rest of the number with no spaces if App Store Connect rejects them.

The inconvenient part is that this is a metadata rule, not a design preference. If your app has a review blocker, a login flow, or account-specific test steps, App Review may use that phone number to contact you. Apple also says missing or incomplete app review information can delay review or keep the submission from passing.

If your number already works in App Store Connect, do not change it just to add punctuation. Apple’s help page is explicit about the required international structure, not about decorative spacing. The safest path is to enter the number exactly in the format Apple requests, then save and verify that the field accepts it.

If the field still rejects your entry, check the country code first, then strip formatting until only the plus sign, country code, and digits remain. Apple’s developer forums show that developers have hit the same validation message before, and the fix people reported was moving to the expected international format.

This is the same kind of field where Apple cares about reachability, not how the number looks in your own country. The review team needs a number they can use if they need clarification, so the format has to be machine-friendly and internationally unambiguous. That is why Apple documents the plus sign and country code directly in App Store Connect Help.

If you are updating App Review information for a submission, do it in App Store Connect before you send the build. Apple says the review process uses the App Review information tied to the version or the latest approved version, and missing information can slow review. A clean phone number field is one of the easiest parts of that setup to get right.

If you want the rest of your review setup in one place, keep the contact name, contact email, phone number, and any test account notes together and update them as a unit. DevConnect can help you organize testing workflows for your own app, but the App Review phone number itself still needs to be entered in Apple’s required format in App Store Connect. https://devconnectplatform.com

What to enter

Enter the number as a plus sign, country code, and the rest of the number.

Example shape:

+<country code><local number>

Apple’s help page gives +852 as an example of the format. The exact digits after the country code depend on your own number, but the field itself is documented as international format only.

What to avoid

Avoid entering only a local or national-format number. Avoid assuming App Store Connect will infer the country code from your account country or app storefront. Apple’s documentation says the field does not accept numbers-only entry, which is why a local-format entry can fail even when the number works on a phone.

Concrete example

If your contact number in the United States is 415 555 0123, the review field should be entered as something like +14155550123. If your office line is already written with a country code in your internal records, copy that version into App Store Connect and make sure it still contains the leading plus sign.

If review is blocked

If App Review cannot reach you or the app needs extra setup, Apple tells you to include the needed details in App Store Connect and to keep contact information current. That means the phone number is not just a formality, it is part of the review path. A wrong format can turn into a delay, and a delay can turn into a failed submission if the rest of the information is also incomplete.

Best practice

Use one clean international-format number for App Review, then verify it before submission. If your team handles multiple regions, choose the number that is easiest for Apple to dial internationally and easiest for you to answer during the review window. Apple’s documentation makes the format requirement clear, so the practical move is to match that format exactly.

FAQ

Can I use a local format if the country is obvious from my account

No. Apple documents the App Review contact phone number as international format with a plus sign and country code, and says the field does not accept numbers-only entry.

Does Apple want spaces, hyphens, or parentheses

Apple’s help page only requires the international structure. If App Store Connect rejects extra punctuation, remove it and keep the plus sign, country code, and digits. Apple’s documentation and forum reports both point to format validation as the issue.

Is this the same as the public support phone number on the App Store page

No. The App Review contact phone number is part of the review metadata in App Store Connect. Apple separately describes support contact information as a customer-facing URL or contact path, which serves a different purpose.

What happens if I leave the field wrong

App Store Connect may reject the save, or review may be delayed if Apple needs to reach you and the submission lacks usable contact details. Apple says incomplete review information can delay review or prevent the app from passing review.

Is the review phone number visible to customers

Apple’s App Store review details are described as required information for App Review, not customer-facing App Store metadata. The purpose is internal contact during review.